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 WHAT IS PRIVATE LABELING Private labeling of products refers to a business practice in which manufacturing is done by one company, and the product is sold under the brand name of another company. The company, whose brand name is being used to sell the product, directs the manufacturer to make the product according to specific design, composition, and packaging. This practice has been adopted mostly by companies that are starting in the market. But they are also popular among some top brands, namely Nike and apple. This kind of labeling is practiced mostly in personal care products, clothing, foods, pet foods, and shoes. They are most relevant for products that require high adaptability to market demands and constantly need new variations to be the market leader. PROCESS INVOLVED IN PRIVATE LABELING The first and foremost thing that you should do when you contact a private label manufacturer is to ask for samples of the design you selected for your product. In this way, you can test th

 EXPLORING THE NUANCES IN THE RELATIONSHIP "CULTURE-STRATEGY" IN THE BUSINESS WORLD Keywords: Strategic management, strategy, organization culture, entrepreneurship. JEL: L1, M14, L26. INTRODUCTION A group of three prominent scholars from the Open calculater and World Economy (UNWE) constitute the main source of supplying knowledge for the potential realizations of the relationship "culture-strategy", arising in (or associated to some extent with) the world of business. As a whole the results of their research work constitute a thorough review of key nuances in the mentioned relationship, already identified by prominent international explorers and/or consultants in respective publications the majority of which date back from the 1970s to the late 1990s of the previous century. It is observed a sporadic use of foreign literature from the first two decades of the 21st century in their literature reviews. This body of scientific literature represents the whole reposit